Ibanda Community Organisation Network (ICON) is a Commnity Organisation whose main goal is to help every homestead increase their income.
Bang Graphix Technologies was hired to design their logo in 2021. This was our base of inspiration for the mighty trending ICON logo.
Before we dive in the ICON logo, let me give you a small hint on the purpose of a logo.
What is the purpose of a logo?
Your brand mark is more than just decor to make your brand assets and packaging pretty. It’s something that you can keep in your arsenal to improve brand engagement.
Apart from being the face of your business, it allows you to influence consumer decisions. A research found that consumers value the visual identity of a company. 74% of consumers cite this as a deciding factor when making a purchase decision.
It’s the first thing they see and invites them to learn more about a company’s goods and services.
An established brand image lets you cultivate brand loyalty, too. It positively impacts both existing and potential leads. You can use this as a competitive advantage and drive brand consistency, which can boost your revenue up by 33%.
Four Common Types of Logos
This art of creating a brand identity takes on different forms. There is more than one way for you to present yourself in the market. Getting more familiar with the different types of brand marks lets you widen your options, allowing you to figure out which one is the most appropriate for your business.
1. Wordmark logo
The wordmark logo is a design that depicts the entirety of your business name. It lets your audience become more familiar with your full name, making this an excellent option for new companies. This design is used by big brands such as Coca-Cola and Google.
2. Lettermark logo
Also known as monogram logos or initial logos, this design consists of a brand’s abridged name. This is done for businesses with long names or brands that want a visually concise identity. It is also a good choice for established companies that have been around for a while. AdAge, Dunkin’, and Weight Watchers are some of the big brands that switched to this type of design.
3. Combination mark logo
The combination mark pairs both of the designs mentioned above. Balmain Paris and Adobe have some of the most recognizable combination mark logos today. This design helps introduce your brand more directly as it sets forth two varying versions of your identity at once.
4. Brand mark
Not every logo comes with text. Contrary to the designs we’ve discussed so far, a brand mark logo uses drawings as the brand’s identifier and nothing else. Famous companies like Starbucks and Apple put this style in use.
What We Considered While Choosing The ICON Logo
Besides choosing between logo design types, other factors came into play when creating a logo. We also wanted to think about other important aspects, whether we were using a logo creation tool or working with a branding firm.
It was not enough to pick the best-looking designs.
It was also essential to make sure we end up with the logo that will allow us to achieve our objectives. This section will show three important things that helped us to pick the suitable logo for ICON brand.
We didn’t want to forget about the following things.
1. Scalability
An effective logo is a functional one. We wanted to make sure that the ICON logo displays well in different dimensions or sizes. This allowed us to have an easier time applying it to other materials like business cards or advertisements. Regardless of the material we are putting the logo on, it had to be legible and easy to understand.
2. Brand goals
We wanted the ICON brand to be recognized as edgy and also to appear sleek? Identifying ICON brand goals played a huge role in choosing a logo. It was best to study the ICON market to further understand how we could present the organisation uniquely and memorably.
3. Competitors
They say imitation is the best compliment. But this is not true with logo design. This may confuse customers and dampen the impact of ICON brand identity. We wanted to make sure that the ICON logo doesn’t look similar to other brands in the market. Plus, this also prevented us from getting caught up in unwanted lawsuits related to trademark infringement.